Brand Identity Reference
A comprehensive guide to the BARNES Yachting brand essence, designed to support the creation of cohesive and impactful social media campaigns.
This resource contains all essential brand elements including color palette, typography, messaging guidelines, target audience insights, and visual direction.
Navy Blue
#001F3F
Primary brand color for headers, buttons, navigation, and key UI elements. Represents sophistication, trust, and the ocean.
Gold/Amber
#D4AF37
Accent color for highlights, decorative elements, and premium details. Conveys luxury, elegance, and prestige.
Cream/Ivory
#F5F1E8
Background color and neutral base. Creates a warm, inviting, and sophisticated backdrop.
Turquoise
#20B2AA
Accent color for secondary elements and highlights. Represents the Mediterranean waters and adventure.
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Use this brand essence guide as your foundation for creating compelling social media campaigns that resonate with BARNES Yachting audience.
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